Picture Industry Collecting Society for Effective Licensing

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UK Government siding with Big Tech over Creativity..

Every national and regional newspaper has joined has joined the campaign. Make your voice heard.

AI is profiting from human creativity, isn’t it time creators got their fair share?

Tech companies use creative content, such as news articles, books, music, film, photography, visual art, and all kinds of creative work, to train their generative AI models.

Publishers and creators say that doing this without proper controls, transparency or fair payment is unfair and threatens their livelihoods.

Yet the government wants to change the UK’s laws to favour tech platforms so they can use British creative content to power their AI models without permission or payment unless the creators specifically say “no.”

Creators argue this puts the burden on them to police their work and that tech companies should pay for using their content.

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